Cause to Communicate (C2C) is a division of Scott-McRae Advertising, a full-service agency with experience in creative development for print, broadcast and the web, media planning and buying, market research, special events development and management, crisis communications and public relations.

As our work increased, we saw the need to expand our efforts in a special division. C2C is under the direction of Amy Rankin, an accredited public relations counselor and experienced marketing professional.

BIOS

Amy Rankin, an accredited public relations professional, has over 30 years of experience in marketing and public relations. Her nonprofit experience ranges from board stints (JCCI, Leadership Jacksonville, Jacksonville Urban League, Community Connections) to pro bono work to paid assignments helping with crisis management, website development, strategic planning, fundraising and media relations. Her unique knowledge of both advertising and public relations has contributed to developing fundraising approaches that speak to new target audiences and rebranding efforts. She has received the Florida Public Relations Association Award for Community Service and JCCI’s Milestone Award for her work on the implementation of the Teenage Single Parent Study.

Creative Director Jefferson Rall has the reputation and results to claim a top spot in earning nonprofits the brand awareness recognition they deserve. He innately understands that both compassion and return on investment need to be conveyed in a successful nonprofit message. His work includes awards at the highest levels as well as the thanks of many grateful organizations.

Event specialist Heather Smith likes to be called a “party girl” because she is adept at designing fun events within budget that help raise funds and awareness. Whether it’s a party to celebrate an organization’s anniversary or an annual fundraising gala for young people, Heather can marshal the resources, get the in-kind donations and make sure everyone enjoys it.